Content marketing is all about creating content—basically any consumable piece of information—that serves a purpose beyond just promoting a product. Think of it as advertising by offering something that is actually useful to the consumer. Content marketing can build positive sentiment for a brand by attaching the brand to something genuinely helpful or entertaining. When done successfully, consumers won’t even realize they are being marketed to—or they’ll at least tolerate it more than a pop-up ad or commercial.

What does content marketing look like? Content marketing can take the form of pretty much anything useful or entertaining. Common examples include recipes, blog articles, tutorial videos or travel guides.

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Internal communications (IC) is the function responsible for effective communications among participants within an organization. The scope of the function varies by organization and practitioner, from producing and delivering messages and campaigns on behalf of management, to facilitating two-way dialogue and developing the communication skills of the organization’s participants.

Internal communication is meant by a group of processes that are responsible for effective information circulation and collaboration between the participants in an organization. Modern understanding of internal communications is a field of its own and draws on the theory and practice of related professions, not least journalism, knowledge management, public relations (e.g., media relations), marketing and human resources, as well as wider organizational studies, communication theory, social psychology, sociology and political science.

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What is email marketing? Simply put, email marketing involves sending promotional marketing materials directly to consumers. As a consumer, you may not always appreciate these advertisements, but for years, email marketing has been an effective way for businesses to increase the sales and general awareness of a business.

As you might imagine, it takes a lot of creativity to stand out from the clutter of other email marketing materials sent to consumers on a regular basis. Creativity, however, will only take you so far. The solution for many email marketers is to embrace personalization of marketing materials. This push for greater personalization leads to a blurring of the line between email marketing and database marketing as businesses pursue multi-channel marketing strategies.

What does email marketing look like? Check your inbox. Odds are good that you’ve received some form of direct marketing in your email.

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What is social media marketing? The purpose of social media marketing is generally to drive traffic to a company’s website while boosting overall brand awareness and customer loyalty. Marketers achieve this by using a variety of methods on various social media platforms, from Facebook to Snapchat and everything in between.

Social media gives brands and businesses the opportunity to interact with the public in a personalized way. These interactions can play a huge role in the way a business is perceived, so it’s important for social media marketers to be very considerate of how their messaging could be interpreted.

What does social media marketing look like? Examples of social media marketing are not hard to find. Just take a look at the social media accounts of business giants like Coca-Cola® or Target® to get an idea of how a sophisticated social media marketing presence operates.

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What is event marketing? Often associated with the term experiential marketing, this tactic requires significantly more time and investment than a social media post. But events can offer a huge bang for your marketing buck when done well. Counterintuitively, event marketing is becoming even more effective in the increasingly digital world. When computers and phones are brimming with ads and information, giving people a reason to gather face-to-face can stand out like a lighthouse in a storm.

What does event marketing look like? Pop-up shops, a sponsored 5K, trade shows, ceremonies, product release celebrations and networking events are all forms of event marketing. Since the event (and its potential ROI) depends so entirely on the company and its audience or clientele, a marketing event can take any form you can dream of.

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