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| Brand Discovery & Research (Required) - Client onboarding questionnaire & Discovery Call (60 minutes) | 1 | $75.00 |
| Brand Discovery & Research - Business mission & vision definition (45 minutes) | 1 | $56.25 |
| Brand Discovery & Research - Core values development (30 minutes) | 1 | $37.50 |
| Brand Discovery & Research - Target audience research (90 minutes) | 1 | $112.50 |
| Brand Discovery & Research - Competitor brand analysis (90 minutes) | 1 | $112.50 |
| Brand Discovery & Research - Market positioning analysis (60 minutes) | 1 | $75.00 |
| Brand Discovery & Research - Unique value proposition development (45 minutes) | 1 | $56.25 |
| Brand Discovery & Research - Brand personality definition (45 minutes) | 1 | $56.25 |
| Brand Discovery & Research - Brand archetype selection (30 minutes) | 1 | $37.50 |
| Logo Design - Logo concept sketching (90 minutes) | 1 | $112.50 |
| Logo Design - Mood board creation (60 minutes) | 1 | $75.00 |
| Logo Design - Initial logo concepts-5 (One Color) options (5 hours) | 1 | $375.00 |
| Logo Design - Logo refinement (2 hours) | 1 | $150.00 |
| Logo Design - Typography exploration (60 minutes) | 1 | $75.00 |
| Logo Design - Color palette testing (60 minutes) | 1 | $75.00 |
| Logo Design - Logo presentation mockups (60 minutes) | 1 | $75.00 |
| Logo Design - Client review revisions (2 hours) | 1 | $150.00 |
| Brand Strategy Development - Brand positioning statement (45 minutes) | 1 | $56.25 |
| Brand Strategy Development - Brand promise creation (30 minutes) | 1 | $37.50 |
| Brand Strategy Development - Brand messaging framework (60 minutes) | 1 | $75.00 |
| Brand Strategy Development - Brand tone of voice definition (45 minutes) | 1 | $56.25 |
| Brand Strategy Development - Brand story development (60 minutes) | 1 | $75.00 |
| Brand Strategy Development - Brand tagline brainstorming (60 minutes) | 1 | $75.00 |
| Brand Strategy Development - Tagline refinement (30 minutes) | 1 | $37.50 |
| Brand Strategy Development - Brand differentiation statement (45 minutes) | 1 | $56.25 |
| Brand Strategy Development (copy) - Brand positioning statement (45 minutes) | 1 | $56.25 |
| Brand Strategy Development (copy) - Brand promise creation (30 minutes) | 1 | $37.50 |
| Brand Strategy Development (copy) - Brand messaging framework (60 minutes) | 1 | $75.00 |
| Brand Strategy Development (copy) - Brand tone of voice definition (45 minutes) | 1 | $56.25 |
| Brand Strategy Development (copy) - Brand story development (60 minutes) | 1 | $75.00 |
| Brand Strategy Development (copy) - Brand tagline brainstorming (60 minutes) | 1 | $75.00 |
| Brand Strategy Development (copy) - Tagline refinement (30 minutes) | 1 | $37.50 |
| Brand Strategy Development (copy) - Brand differentiation statement (45 minutes) | 1 | $56.25 |
| Total | | $0.00 |
